Beatlemania Essay Example | Topics and Well Written Essays - 500 words

Beatlemania - Essay Example The ‘60’s era was instigated by events in the U.S. but affected the entire industrialised world. No other decade or era in the past century witnessed the massive social or cultural upheaval that occurred during this tumultuous time. No other period of time in the history of societies have so many cultural changes occurred in such a short time. Following the ‘60’s, the idea of what was ‘normal’ or ‘acceptable’ in society was greatly altered in a relatively short period of time and like no other time in at least 100 years. Because of the art and popular music of the 1960’s, people today have a higher level of tolerance for alternative forms of lifestyles and artworks. The most influential musical artists of this or any generation were without question the Beatles. The Beatles, considered by many to be popular music’s most historically important band, continues to evoke intrigue and fascination from a social point of view while their music, even today, appeals to people of all ages more than 30 years after their last album was released. The Beatles were the embodiment of the 1960’s.

Design Thinking Thesis Example | Topics and Well Written Essays - 2000 words

Design Thinking - Thesis Example But the designer bubble burst during the 50s and 60s when designers began to be looked upon as tools of capitalist society till they redefined their role in the 70s as developers of culture and lifestyle. Today: "The word "design" has a lot of different meanings when people think of design they think of an artefact that's been designed well such as a chair, a car or a building. Or they thin1k of design as style or fashionThe term "design thinking" has gained popularity because it makes it easier for those outside the design industry to focus the idea of design as a way of thinking about solving problems, a way of creating strategy by experiencing it rather than keeping it an intellectual exercise, and a way of creating and capturing value"2 Design consultant Linda Naiman states that, "The revolution taking place in design - as it emerges from its traditional role of serving commerce - to a role of leading, shaping and directing the way we live and work, presents tremendous opportunities" For the purpose of this paper we will focus on the definition, "Design is the thought process comprising the creation of an entity," Archer too saw design as a complex and shared rational logical sequential activity that would solve problems and bring innovation and change. Today designing is a skill required by architects, fashion designers, urban architects, products and industrial design, engineers, landscape designers, the automobile industry and interior decorators. But the culture of design has been with us from the stone age when man first began to create tools to shape and control his environment but these primary inventions happened in a disorganized and an unplanned way. Designer thinking today by contrast blends aesthetics as well as ergonomics to improve our lifestyle and develop culture. The great architect and designer Charles Eames, Lawson states, " the culture of design was greater then the creation of a new chair. It was part of a much bigger socio-cultural process of 'adding valuethrough an injection of creative individualism that distinguished designer goods' frommass production." 3 And so Nike and Yves Sainte Loraine were born as virtual personality cults of Design Culture.2 Since designers redefined their role as the developers of culture they had a wide scope since, "culture should be regarded as the set of distinctive spiritual, material, intellectual and emotional features of society it encompassesart literature, lifestylesvalue systems traditions and beliefs." 43Today from being just architects or product refiners and innovators, designers are the definers of good taste, better lifestyles and efficiency in diverse fields, all of which embrace the designer culture that was vigorously promoted by advertising companies as a key international marketing strategy in

Five Competitive Forces Defined By Porter

Five Competitive Forces Defined By Porter Porters five forces analysis is an absolutely fundamental technique in strategy. Using this framework to map out environmental forces affecting the FedEx Corporation would result in the discovery of what the main sources of competitive pressure are and how strong each competitive force is in the shipping industry world. This analytical step is essential because we cannot create a successful strategy without in depth understanding of the industrys competitive character. Porters five forces model FedEx Corporation Potential Competitors LOW Existing Rivals HIGH Buyers Power HIGH Suppliers Power LOW Substitute Products LOW prproductspppp The potential entry of new competitors Established companies had managed to effectively raise the barriers to entry bringing it to a high and making it difficult for potential new competitors to enter the market. This is so due to the fact that these companies have taken competitive advantage of cost by achieving large volume of shipment and economies of scale. In addition, there is a high fixed cost associated with entering the International transportation network. For example, fleet of aircraft, ground handling, vehicles etc. Extent of rivalry between established firms There are both local and global competitors in the shipping industry i.e. UPS, FedEx, DHL and TNT. Although these companies competed vigorously for a market share in the industry, FedEx and UPS quickly gained prominence by responding to the changing environment through the use of technological advances. These companies competed by strictly focusing on lower pricing, customer segmentation, quality of service and innovation. This has caused rivalry to be intense among competitors because customers could easily switch to preferred companies with better offers. Bargaining power of buyers The bargaining power of large buyers in the shipping industry is high. This is because buyers can easily switch to larger shipping providers for a lower price and faster service. For example IBM which provides large volume of shipment at a lower price. Bargaining power of suppliers The supplier power within this industry is fairly low. Large shipping service provider can affect prices of supplies by placing better offers on packaging materials. This is because they buy in large quantities and can turn to different suppliers easily. Threat of substitute products There are no substitutes to shipping. In this day and age where many businesses have a strong online presence and a small physical presence, it would be difficult to find a substitute in delivering their product. Shipping services are very much similar to a commodity, in that it is not easily replaced with another service or even a similar service. Porters Value Chain Analysis The use of Porters value chain analysis will help to better understand the activities through which FedEx can develop a competitive advantage and create shareholder value. Inbound logistics The FedEx value chain begins with same day collection of packages. FedEx employees collect the packages from various locations that are convenient to the customers such as businesses or at their homes. Customers can comfortably request pickups via the internet or telephones. Operations After the packages have been picked up, they are transported to one of FedExs regional hubs for onward distribution. A hub is a central location where FedEx employees sort the packages according to their destinations. The packages remain at the hub until they are collected and shipped either by aircraft or truck. Outbound Logistics The efficient distribution of the packages by the aircraft and truck drivers to their various locations are integral to the value of the service. The packages must get to their destinations on time at anyway. Marketing and Sales Support activities such as company infrastructure e.g. truck; aircraft etc provide the enabling environment for the primary activities to function properly. Other important support activities include information systems, which allow customers to place their orders on- line and track their products. Services FedEx further facilitates customer comfort and security during the use of its service by allowing customers to track their packages while on route. Customer service is usually seen as a final primary activity and provides after sales support and service, however, it is an important part of the FedEx process. FedEx over a number of years had improved its core competencies and capabilities through the use of infrastructure, a stronger brand name than rivals and embracing new technology. Infrastructure FedEx realized that by acquiring its own transportation fleet e.g. regional hubs, trucks and aircraft would set them apart from its competitors. By doing this, the company had managed to achieve over one billion dollars on revenues making it difficult for potential and existing competitors to imitate since it took a lot of capital needed to compete with this company. Brand Name FedEx brand name was considered to be one of its greatest assets; the name had placed an image of reliable service and fast delivery in the mind of its customers. This had also made it difficult for other entrants in the market to compete because FedEx had a lot of trucks and aircraft to back them up. Innovation and New Technology Technological breakthrough and application of innovation promoted significant advances for customer ordering, package tracking and process monitoring. Example FedEx was the first company in the shipping industry to introduce the use of new technology that allows millions of people to connect via the World Wide Web through its website www.fedex.com. FedEx had also made it possible for people to track their package at the point of picking up to the stage of the delivery. Finally FedEx had built a small warehouse in Memphis. This was it first attempt at multi- client warehousing where customers can call up and place an order and the said order will be picked up on the same day.

The Characters Gilgamesh and Enkidu in the Epic of Gilgamesh :: Epic Gilgamesh essays

The Characters Gilgamesh and Enkidu in the Epic of Gilgamesh "Aruru molded out of clay in the image and 'of the essence of Anu', the sky god, and of Ninurta the war god named Enkidu" (pantheon.org/articles/e/enkidu.html). "His whole body was shaggy with hair, he was furnished with tresses like a woman, his locks of hair grew like grain. Enkidu was the bull-man (a human with horns, tail, and rear hooves of a bull). In the Akkadian Gilgamesh Epic, Enkidu is said to have lived with gazelles and jostled other wild beasts at the watering place, until civilized by Aruru's harlot. After being with the harlot for six days and seven nights Enkidu wanted to return to the wild beast, but they fled from him. "You have become wise Enkidu, you have become like a god" (piney.com/Enki.html). "Enkidu is gradually introduced to civilization by living for a time with a group of shepherds, who teach him how to tend flocks, how to eat, how to speak properly, and how to wear clothes. Enkidu then enters the city of Uruk during a great celebration. Gilgamesh, as the king, claims the right to be the first with every new bride on the day of her wedding; as Enkidu enters the city, Gilgamesh is about to claim that right. Infuriated at this abuse, Enkidu stands in front of the door of the marital chamber and blocks Gilgamesh's way. They fight furiously until Gilgamesh wins the upper hand; Enkidu concedes Gilgamesh's superiority and the two embrace and become devoted friends" (myfortress.org/EpicofGilgamesh.html). "Enkidu was the companion of Gilgamesh, and a wild or natural man" (pantheon.org/articles/e/enkidu.html). "Because Gilgamesh was too energetic for the people of Uruk, the gods decide to create a partner for him. Later he was considered a patron or god of animals" (piney.com/Enki.html). "Gilgamesh proposes a great adventure: they are to journey to the great Cedar Forest in southern Iran and cut down all the cedar trees" (wsu.edu/~dee/MESO/GILG.HTM). "To do this, they will need to kill the Guardian of the Cedar Forest, the great demon, Humbaba the Terrible. Enkidu was extremely terrified they were headed to the dark forest to hunt Humbaba" (gilgamesh-solutions.com/epic.cfm). "Unlike Gilgamesh, Enkidu had seen this brutal monster before, he warned Gilgamesh, "Oh my lord you do not know this monster and that is the reason you are not afraid. His teeth are dragon fangs, his countence is like a lion, his charge is like a flood, and with a look he crushes alike the trees of the forest and the reeds of the swamp.

Shadow Divers

Shadow Divers By: Kurson, Robert Shadow Divers by Robert Kurson is a true story of a few ordinary men risking everything to solve a World War II mystery, which even governments had not been able to budge. One is introduced to Bill Nagle at the start of the book. He is given a location of the mystery object from a fisherman. Nagle is the caption to the Seeker and had a feeling that this dive will be a life changer. So he meets with John Chatterton, the only man that he can trust on a dive like this one. Chatterton has been diving for almost his whole life and is known as one of the best divers in the world in 1991.Nagle and Chatterton proposed a plan to take six top divers to the site and see what was down there. On the first dive Chatterton finds out that the object is a submarine and in a later dive finds that the submarine is a German U-boat. They know this because of a peace of china Chatterton found with an eagle and the swastika, the symbol of Hitler’s Third Reich on it. Chatterton also found a knife with the name Horenburg hand carved into the handle. The problem is that they do not know what U-boat they just found. All records show that no German U-boat was sunk in that area.To solve the mystery Chatterton has to bring Richie Kohler on board because Nagle is dying from liver poisoning. Kohler is also one of the best divers, yet Chatterton and Kohler do not get along very well. Kohler tried to steal one of Chatterton’s dive sites a long time ago, when the two first met. Over time Chatterton and Kohler become best friends and spend six years of their lives trying to solve the mystery of the German U-boat. Within the six years they found tons of artifacts that do not get them any closer to finding the name of the U-boat.The only major clue was the name Horenburg, yet there was only one Horenburg and he died in a U-boat 2,000 miles away on another U-boat. After, Chatterton and Kohler had leaped over many hurdles and had lost almost everything t hey had in their lives, Chatterton came up with a plan to resolve their mystery, yet it could kill him in the process. He would go into the submarine and take off his oxygen tank to fit through a tiny hole. On the other side he would look for an old oxygen tank that will have the name of the U-boat on it.Then, push it through the small hole to Kohler and Chatterton while doing all of that with only five minutes of air. Risking his life he goes through with his plan and after it all he and Kohler get their name, U-boat 869. Word: Hurdle /noun /? h? rdl – Difficulty, something that impedes progress or achievement Word: resolved /adjective /ri? zalvd – Settled, find an answer Explanation: The words are important because Chatterton and Kohler feel that it is up to them to resolve the mystery of the submarine for the fallen soldiers and had to go through many hurdles to get there.

Documents in a Business Environment

The different styles of documents that could be used are spreadsheets, data sheets, slide shows, letters, fax documents and memos. The documents could be printed or they could be electronic format. 1. 2. When you create a document and store it onto your computed you can save it as different formats e. g. plain text (. txt) Microsoft word (. doc). PDF is another format that can be used but is not editable but you are able to change the formats from PDF to Microsoft word when saving. . 3. The documents I produce reflect the company itself so if I produce low quality ocuments with mistakes it doesn't give the company a professional image. A good quality document gives the customer a professional feel for the company and makes it easy to read, this also attracts the customers to the product. If the document is high quality it makes the documents easy to follow for the customer which gives them less work to do. 2. 2. 1 . To produce high quality documents there is many ways to do so.A high quality printer is a must for quality print outs, also a high quality photocopier so you get a neat clear print. A scanner is also very useful so you scan documents to their original orm. To make the documents look good quality you can add pictures to the document to give it a friendly look e. g. adding your company logo. You should also use a simple layout for a near look using a font size that everyone will be able to read. 2. 2. Different resources to produce documents could be the internet, spreadsheets, PowerPoint, Photoshop. 2. 3.Different types of technology available for inputting, formatting and editing text could be – A Computer (monitor, keyboard and mouse) or laptop. Printer or scanner and also word processing software. A normal way of adding text into a computer is hrough a keyboard that usually comes with the computer itself. All keyboards are laid out in near enough the same format. You press the letters on the keyboard that is then transferred onto your word document on the computer screen. In most organisations the word document that is used is Microsoft word.Microsoft word gives you many different ways to help you input and edit your text. You are able to use many different styles of fonts and are able to choose what size font you would like to use. You are also able to do a spell check which scans your full document looking tor any spelling mis ption to correct them. takes that nave occurred and gives you 3. 3. 1 . The benefits of agreeing the purpose, content, style and deadlines for the production of documents is that all documents are written to a specific audience and have a consistent message.The information in the document is easy to access and is clear, accurate and is readable. 3. 2. Before you start getting your documents together and organising them you need to find out how the documents is going to be presented, the information that is going to be in the document, who the document is for. You need to plan how long the ocum ent can be as you don't want to make it too long but don't want to not include not enough information and most importantly you need to know what the purpose of the document is.If you are producing a document you have never done before it would be best to do a rough plan of your work before you do the real copy and also you need to write in the right format (formal or informal) 3. 3. Text and non-text can easily be added into Microsoft word as it enables you to insert pictures, graphs, clip art and also text boxes. Microsoft excel and PowerPoint are other examples of programs that you can also add text and non-text to. . 4. Most word programs have integrated spell checkers that are constantly checking every work you type onto the document.Spell checkers are not always correct, for example it could try to correct â€Å"your† to you're† when it is not needed. Also, spell- check does not have every word so sometimes you will need to add your own words to the dictionary so n ext time you type it, it will show as correct. On Microsoft work to do a full spell check you go to ‘Review on the top bar and click ‘Spelling & grammar' on the left. 3. 5. Important documents whether majorly important or hardly important still have o be stored securely following certain policies and procedures like the Data Protection Act. It could be physical storage e. . putting into files or boxes and put away. Or it could be digital storage e. g. storing onto a hard drive or usb stick. Files that are stored in anyway have to be stored safely that no one else other than the people authorised can get access to. 3. 6. If personal information gets released to people without permission to see it can have serious consequences as it should be protected by the data protection act. t is important to meet deadlines because it saves time which means it saves oney and also we want to meet deadlines so we get things done quick and we are ahead of our competitors.Not meeting your deadlines means other people who are working on the same case can also not meet their deadlines as they have to wait on you. For example, if i do not get a pack out by 4. 45pm on the day the deal is sold the advisors have to wait another day on top of waiting to receive the pack back to submit the pack to the lender. This overall effects the income of the company which effects everyone else's salary and disrupts any bonus system put in place.